Curated Videos for Web Designers

Submit a Video

googleplus-icon

Tools for Entrepreneurs: Flying Cars, UX Research, Attitude and Behavior

Many entrepreneurs and startup founders want to learn from their customers about their needs and abilities. They understand that products should solve real problems for people and that they need to have an excellent user experience. Yet when it is time for customer development and learning from users, something changes. Countless entrepreneurs perceive UX research as wasteful and slow and either do it as an afterthought or skip it completely while trusting their own intuitions. This class defines what UX research is and how it can help startup founders, and reviews a key concept that makes or breaks any UX research study - the relationship between users attitude and behavior.